Metrics

Offer acceptance rate

Last reviewed

Also called: offer acceptance ratio, offer-to-accept rate

Definition

Share of job offers accepted by candidates over a period. It reveals the gap between what you offer and what the market expects.

Definition

Offer acceptance rate measures the share of formal job offers that candidates accept. A low rate usually signals a mismatch: pay, conditions (remote work, schedule), a process so long the candidate got a better offer elsewhere, or expectations that were not clarified at intake.

Formula

Offer acceptance rate = offers accepted / offers made × 100.

Exclude offers still awaiting an answer on the calculation date.

Illustrative example: over six months, a firm makes 20 offers. 15 are accepted, 4 declined and 1 is still pending. The rate is 15 / 19 = 79%. If 3 of the 4 declines mention pay, the problem is not sourcing, it is the pay range.

Key takeaway

Always record the reason for each declined offer, otherwise the rate does not tell you what to fix. In RecruitEasy, the pipeline statuses "offer made", "offer accepted" and "offer declined" give you the numerator and denominator directly. The recruitment KPIs guide places it among other metrics.

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